In the final piece of this series, we’re going to examine the strategic online marketing consultation services offered by the Marketplace, which has not yet been thoroughly discussed. In previous articles (Part 1 & Part 2) we’ve seen how the Marketplace helps you directly generate revenue through tasks your sales team can execute entirely in-house and on-platform. Now we’ll take a look at how the Marketplace can help supplement your organization with additional expertise, and how that can in turn further drive future revenues, both on and off the Marketplace:
- User Experience/Sales Funnel Development – Perhaps the most important aspect of your online marketing presence is the overall user experience you present visitors to your website, along with the condition and health of your sales funnel. The Marketplace can help you by providing real, actionable items which will dramatically boost user engagement rates with your platform, and help you convert visitors into actual customers. We can advise on any aspect related to your online presence, and help you significantly improve the ROI you are receiving from your various marketing campaigns.
- Audience & Brand Building – The Marketplace is also able to provide consultation on how you can effectively leverage your organizational strengths to establish yourselves as a thought-leader in the industry while building a reputation for excellence that will attract customers to your shop for years to come. We work with you hand in hand to help identify the core strengths of the organization and develop focused campaigns that effectively the unique benefits you deliver to your customers. We can help train your personnel in how to execute these strategies on their own over time, including how to accurately monitor performance and make adjustments to your efforts based on hard data gathered from campaign analytics.
- Social Media Marketing – Many avionics shops have only barely begun to scratch the surface in terms of effectively utilizing social media marketing in order to attract new customers and build their brand. The Equip ADS-B Marketplace can help you launch your organization’s social presence successfully, and at a fraction of the cost, traditional marketing firms would charge. We’ll demonstrate exact how to use each specific platform for reaching the aircraft owners you’re looking for, how to monitor your performance on the platforms, and how to grow your online audience successfully.
- Content Strategy and Outreach – The Equip ADS-B Marketplace features a team of talented copywriters who have proven experience in optimizing conversion rates and other important performance metrics of your online infrastructure and marketing campaigns. We can help you refine the message you present to your customers, which will result in dramatically higher conversion rates – particularly important when it comes to the performance of your AdWords campaigns, Facebook advertising, and other paid traffic sources. We will work with you to develop a compelling content and messaging strategy that will immediately begin showing results.
- Website Design & Development – The Marketplace can even help assist your organization with website design & development, if necessary. If your site hasn’t been updated in a few years, we can help you quickly and cleanly transition to a modern and attractive website infrastructure that will really pop for your site visitors. If your site isn’t delivering the user experience and conversion rates it should be, we’ll help you identify and fix the problem, again at a fraction of the cost you would expect to pay at a local brick-and-mortar marketing agency.
- SEO – SEO, or Search Engine Optimization, is another primary concern of avionics shops, given the nature of their business and the geographic realities associated with it. If your shop isn’t ranking on the first page for the relevant search terms related to your business, you’re literally leaving an enormous potential share of your local market to your competitors. The Equip ADS-B Marketplace can help analyze your current SEO performance, as well as advise you on what you can do to help secure those all-important first page rankings for your organization.
Essentially, the Marketplace is able to advise individual avionics shops on any particular aspect of their marketing or sales plan. They even have experience with traditional marketing channels as well as online methods. Whether you need a comprehensive analysis and reworking of your online marketing program from the ground up, or just want to boost your conversion rate through optimizing the copy on your site and a little A/B testing, they can help. Best of all, you’ll find that their rates are significantly less than what you would usually pay at a traditional design and marketing agency, while still delivering world-class results. Contact the team at the Equip ADS-B Marketplace today if you’re interested in arranging a free, no-obligation consultation to assess the state of your business.
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